Advertising & Branding

Blue Shield

TV Commercial

The market place is flooded with healthcare insurance messaging, so finding an engaging way to demonstrate your point is crucial to cut through the barrage of competitive tv commercials. Blue Shield of California wanted to reach budget minded families who know if they spend too much on one thing, that may mean they’ll need to sacrifice another.

This spot positions BSC as having more affordable healthcare options, to help lighten their load.

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