Advertising & Branding
Advertising & Branding
Consumer Advertising
For years, Diageo has been running their “90+ Club” campaign, showcasing the various labels in their portfolio that have received 90 or more points from the major critics. And for years this has driven the folks at Treasury batty, as their luxury portfolio is demonstrably superior. They just never bothered to say so.
For our effort, we used dramatic photography and a simple visual gag to support the claim, “the finest line in wine.” A far more elegant solution than bottle-shots and big-ass scores that dominate the pages of Wine Spectator.
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