TV Commercial
7UP’s parent company Cadbury Schweppes wanted a space themed promotion in stores, “your chance to win a free trip to space”. This was for a future date of course.
After many creative ideas pitched to the client they chose this simplistic approach, space travelers trying to catch 7UP in their mouths while trying to navigate in zero gravity. The act of their efforts was entertaining enough to carry this .15 spot. No CGI used here, this was filmed in zero gravity, with the help of a rather healthy budget.
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