Trade Campaign

Producing sustainable wine has always been at the forefront of California Wines messaging. This photo driven trade campaign brings multiple facets of sustainability to the global market. Wines On A Mission helps underscore their position of leadership on this timely topic.

Trade Campaign

A lighter approach on sustainability is literally illustrated here in this whimsical California Wines campaign, using a character we've named Calvin (wink, wink). Calvin helps illustrate the sustainability points while entertaining the reader. This approach is shown here in print and social media.